Client:
Wayward Coffeehouse, Seattle

Type:
Retail

Goal:
Community Awareness

 

AUDIENCES/with scenarios ISSUES/needs? APPROACH (to solving issues) -- what sort of pages will we create to addresss each groups issues/needs?

Students/Work at Home Professional

Working on a laptop with lousy connection speed and an uninviting environment.
  • Space
  • Connection Speed
  • Cost of Internet
  • Networking
  • Environment
  • Parking
  • Provide user interface that is easy to navigate
  • Highlight FREE WIFI
  • Menu items
  • Calendar of events
  • Location/contact information
  • Mailing list option

Parents

Overwhelmed parent at home craving for a break from the home environment.
  • Space
  • Organic foods
  • Connection speed
  • Environment/scenery
  • Beverage choice
  • Parking
  • Provide user interface that is easy to navigate
  • Menu items (Organic)
  • Kid friendly - games, books, etc..
  • Location/contact

Gamers & Friends

Large and small groups looking to play games at tables without being disturbed.
  • Space
  • Acceptance
  • Environment/scenery
  • Beverage choice
  • Parking
  • Mention Gamer groups
  • Emphisis on "Serenity" crowd
  • Location/contact

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